Florist · Garden CenterBuilt in 5 days
Doral Florist & Garden
Florist · bilingual site, subscription tier, event-booking flow · 6-day build
Sample work, fictional business showing real output quality. The screenshot above is a real rendered mockup of what we would build.
The situation
Two complementary businesses run from one storefront: wedding/event arrangements and a retail garden center. Hard to communicate both without confusion. Existing Instagram had pretty photos but no path to booking. About 60 percent of customers prefer Spanish first-touch.
How we would approach it
Build a clear two-section site (Arrangements, Garden Center) with separate CTAs for each. Bilingual EN/ES from day one. Weekly bouquet subscription tier highlighted. Cal.com booking for wedding consultations.
What you would get
- Custom Next.js site with two distinct service tracks
- Bilingual EN/ES copy in Miami-Hispanic register
- Brand identity that bridges flowers and plants without feeling generic
- Cal.com booking integration for consultations
- GBP categories tuned for both 'florist' and 'garden center' searches
Why this works
Florists and garden centers serve overlapping but distinct customer needs. The two-section structure lets the site speak to each cleanly. Bilingual matters in Doral specifically, neutral Spanish would feel off; Miami-Hispanic register feels native. Subscription tier converts irregular customers into recurring revenue.